Email Program Development

a picture of a phone with an email icon showing unread mail.

You don’t get enough email

Everyone loves to hate on email — it’s too much, nobody reads it, blah blah. But the truth is that email is still the killer app of the internet. Unlike social media, it isn’t filtered or redacted based on your content being too progressive or too political. Unlike earned media and events, it doesn’t take years of building trust and relationships to convey what you want quickly and clearly.

Fight the robots

We asked AI to write a quick description of what we do, and this is what it produced:

Based in the picturesque, lush green mountains of Vermont, our bespoke consulting firm is proud to offer a truly unique and whimsical service: herding your cats and orchestrating a delightful event known as a Cat Parade. Imagine a charming procession of your beloved feline friends, walking in perfect harmony through a beautiful setting, captivating all who witness their adorable antics. Our team at We Also Herd Cats possesses the expertise and finesse to turn this dream into a reality, ensuring that every whisker is in place and every tail is held high. Let us bring a touch of magic to your life with our one-of-a-kind Cat Parade service, creating unforgettable memories for you and your cherished companions

AI steals the work of humans to create a patch-work of word salad that can be funny and even engaging, but can’t move people to real action or emotion. Your email program deserves better than an AI chatbot.

Human messages for real campaigns

We don’t use AI to write our emails. We craft messages for clients like labor unions, environmental groups, progressive candidates, and campaigns of all sizes. And our emails get results! Using actual, human words and messages we’ve raised millions of dollars for local, national, and international groups. We routinely email hundreds of thousands of people a day for clients like Starbucks Workers United, 198 methods, and Climate Hawks Vote.

If you need help raising money, building an audience, or just recruiting people for your event — email is the perfect tool and we’re the perfect humans to help you do it.

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